The RFP documents were made available mid-February, separating Unilever’s estimated US$4.65 billion media business into two assignments: strategy and buying. The pitch is being led by Luis Di Como, senior vice president of global media at Unilever.
Sources say that dividing the business in this way paves the way clear for other agencies to pitch for the strategy, including the likes of BBH and Naked. The strategy assignment is being overseen by US-based MediaLink chairman and CEO Michael Kassan, who is the former president and CEO of IPG’s Initiative Media.
The buying assignment is being handled by management consultancy Accenture, and is understood to be primarily based on price, Campaign Asia-Pacific reports.
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