Sun on Sunday circulation settles at 2.6 million

The Sun is thought to have sold arouynd 2.6m copies of the second edition of its Sunday edition yesterday, according to early industry estimates quoted by the Guardian.

Last week Rupert Murdoch offered “unofficial estimate” of 3.26m sales for Sunday Sun debut suggesting it dropped more than 500,000 in its second week.

The Sun on Sunday is thought to have lost more than 500,000 for its second outing at the weekend, a fall of about 17% week on week according to very early unofficial industry estimates.

News International’s second Sunday edition of the Sun, which sold about 3.22m copies when it launched on 26 February, is thought to have sold just more than 2.6m at the weekend, according to early figures from wholesalers and retailers.

These early estimates, which are subject to change as the full-weekend sales figures are consolidated in the coming days, represent a fall of about 17% or 550,000 copies week on week, the Guardian reports.

News International is promoting The Sun on Sunday at a promotional price of 50p and has sparked a mini price war with rivals.

The Star on Sunday last week reduced its price to 50p as did the Sunday Mirror to meet the new arrival. The Trinity Mirror title is still battling it out at the reduced price although Richard Desmond’s Star has returned to its full price.