Surely there can’t be yet another Star Wars brand tie-in in the offiing, can there?
We most recently seen Yoda in those Vodafone ads and Vader in the Dixons’ and Volkswagen ads.
Anyone have any idea what these are for?
All has been revealed. The Star Wars characters are no infact back on a non-related promotional treadmill, but on offical business so to speak as part of the midnight launch happening tonight in Clapham for the new Kinect Star Wars. Full details below:
KINECT STAR WARS MIDNIGHT EVENT AT BLOCKBUSTER – WITH ‘GALACTIC’ OFFERS
London, April, 2012:
To celebrate the launch of Kinect Star Wars and the limited edition Star Wars Xbox 360, Blockbuster is holding a special midnight event at its Clapham store.
On Monday night, the store at 24-28 Clapham High Street, London will be selling the much-anticipated console and title from midnight. The first five people in the queue will receive the Star Wars Xbox for free and the next 45 people who buy Kinect Star Wars will receive the complete Star Wars Bluray box-set for free as well.
For those who can’t get there on the night, Blockbuster is currently offering a special pre-order price for both the game and the console: Kinect Star Wars for £29.99 and the console for £339.99, which can either be pre-ordered in-store or at www.blockbuster.co.uk.
In addition, customers can test their Jedi Powers against the Dark Side by picking up Kinect Star Wars for just 99 pence when they trade-in any of the following games at their local store and take advantage of the galactic offer:
• Resident Evil: Operation Raccoon City
• FIFA Street 4
• Streetfighter X Tekken
• Twisted Metal
• Ninja Gaiden 3
• Asura’s Wrath
• Ridge Racer Unbounded
• Tiger Woods PGA Tour 13
James Morton, Head of Games at Blockbuster UK said: “Here at Blockbuster, we are huge Star Wars fans and we know our customers are as well. That’s why we’re delighted to be offering such fantastic deals and running this special midnight event.”
The Blockbuster trade-in service is available across its 600 nationwide stores. In addition to this specific promotion, Blockbuster accepts trade-ins on all gaming console titles.
Blockbuster membership is completely free, and all that is required to take full advantage of the trade-in offer is two forms of identification when completing the membership form. The membership form can be obtained either in-store or printed off from www.blockbuster.co.uk to take in-store to complete the registration process.