The book is titled Rolling Words: A Smokable Songbook and is the ideal gift for someone who likes to ensure they have something in their cigarettes as well as tobacco, which in this case means rap.
As does Snoop Dogg whose colourful career saw him arrested in January for marijuana possession.
According to Reuters the singer was stopped at the same West Texas town of Sierra Blanca where country singer Willie Nelson was arrested for marijuana possession in 2010.
Snoop Dogg “freely admitted” the pot belonged to him. He said a dog found a prescription bottle containing rolled marijuana joints and two other containers with marijuana. The rapper was cited for possession of drug paraphernalia. Now he has some new branded paraphernalia.
The ad rolling papers ad, created by ad agency Pereira & O’Dell, of course features Snoop who seems very enthusiastic about the whole affair and tells us the book includes some of his “classic lyrics from back in the day”.
Snoop Dogg does like to endorse as we saw last year with his endorsement of Toyota’s new line of minivans, or swagger waggons (sic) as he puts it.