Monthly Archives: November 2012

ITV deals out disciplinary action for This Morning paedophile blunder

Phillip Schofield hands the Prime Minister a list of alleged paedophiles during a live interview last week. ITV has issued a statement saying it has taken disciplinary action against staff on its morning magazine programme, This Morning, following an incident last week that saw former children’s TV presenter, Phillip Schofield, hand the Prime Minister a list of alleged paedophiles during a live interview.

The surprise moment left many shocked and was widely condemned as an ”outrageous stunt”.

Read more on ITV deals out disciplinary action for This Morning paedophile blunder…

Acting Director General Tim Davie walks out of Sky interview

Tim Davie: appointed to succeed John Smith as chief executive of BBC Worldwide in Oct 2012With the crisis surrounding the BBC showing no signs of abating this morning acting Director General Tim Davie, the former P&G and PepsiCo marketer, has walked out of an interview with Sky News. His speedy exit, as the cameras continued to roll, followed BBC Helen Boaden, the BBC’s director of news, and Stephen Mitchell, deputy head of news, stepping aside earlier this morning.

Read more on Acting Director General Tim Davie walks out of Sky interview…

John Lewis Christmas ad is given an Ann Summers spoof

Ann Summers John Lewis spoofThis morning we gave you the new John Lewis Christmas ad. Many of you liked it, but others were disappointed saying it did not live up to 2011′s effort, which scored so many headlines and kind words. What is certainly true is that the John Lewis ad has become an advertising and media “event” giving the brand millions of pounds worth of free media.

Others were clearly ready and waiting to grab a slice of that John Lewis action. This unofficial spoof replaces John Lewis with erotic retail brand Ann Summers and puts a different, ahem, spin on the story. Read more on John Lewis Christmas ad is given an Ann Summers spoof…

Lessons for advertisers from the US election

Obama Ohio Field office MuralIn the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.

The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more on Lessons for advertisers from the US election…

Read more on Lessons for advertisers from the US election…

Latest jobs Jobs web feed