Daily Archives: November 9, 2012

John Lewis Christmas ad is given an Ann Summers spoof

Ann Summers John Lewis spoofThis morning we gave you the new John Lewis Christmas ad. Many of you liked it, but others were disappointed saying it did not live up to 2011′s effort, which scored so many headlines and kind words. What is certainly true is that the John Lewis ad has become an advertising and media “event” giving the brand millions of pounds worth of free media.

Others were clearly ready and waiting to grab a slice of that John Lewis action. This unofficial spoof replaces John Lewis with erotic retail brand Ann Summers and puts a different, ahem, spin on the story. Read more on John Lewis Christmas ad is given an Ann Summers spoof…

Lessons for advertisers from the US election

Obama Ohio Field office MuralIn the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.

The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more on Lessons for advertisers from the US election…

Read more on Lessons for advertisers from the US election…

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