Monthly Archives: January 2013

Michael Winner’s finest marketing hour

Film director Michael Winner has died aged 77Film director, and unlikely brand spokesman, Michael Winner has died, aged 77. He was best known for directing the Charles Bronson film ‘Death Wish’ in 1974 and its later sequels,  but he became a star of the small screen in his later career when he starred in a series of ads for insurance brand eSure.

He was also well know for his journalism and his caustic ’Winner’s Dinners’ restaurant reviews that he wrote for The Sunday Times. Read more on Michael Winner’s finest marketing hour…

NRA calls Obama elitist hypocrite as it goes on offensive in ad

The day before President Barack Obama unveiled proposals for gun-control to ensure the safety of children in the US the NRA has released an ad on its website calling the president an elitist hypocrite.  The ad focuses on the NRA proposal to put armed guards in US schools in the wake of the school shooting in Newtown Connecticut. Read more on NRA calls Obama elitist hypocrite as it goes on offensive in ad…

Times reader Hugh Grant stars in new Guardian ad as “long time reader”

hugh grant "long time guardian reader" spotted with the timesGreat work by The Guardian in getting Hugh Grant to star in its new tongue-in-cheek ad as part of its ‘Own the Weekend’ campaign as reported by Campaign yesterday. In the three-minute spot, which has launched online first, before heading naturally enough to cinema and the big screen, Grant tells us he is a “long time Guardian reader”. Maybe he is, but we also know that the star of ‘Notting Hill’ likes to sample the competition as well as you can see in this picture here.

Is that Grant carrying a rival newspaper? He must have The Guardian delivered. Grant has, of course, of late been very much in the news not for his film work, but for the Hacked Off campaign and its efforts to highlight phone hacking by national newspapers. Read more on Times reader Hugh Grant stars in new Guardian ad as “long time reader”…

Mayor Bloomberg launches hard hitting gun control ad

Mother of Tucson Shooting Victim Stars in Bloomberg's New Gun-Control Ad Follow-up to star-studded PSAIn the wake of the school shootings in Newtown, Connecticut, New York City mayor, Mike Bloomberg, pulls no punches in his on going  national gun law initiative. The campaign has launched a new ad featuring Roxanna Green whose 9-year-old daughter was shot and killed in the Tucson Arizona shootings in 2011.

Green lost her daughter in the same shooting that claimed five other lives and which nearly claimed the life of US Representative Gabrielle Giffords during a public meeting held in a supermarket parking lot. Read more on Mayor Bloomberg launches hard hitting gun control ad…

Daily Mail boss tops GQ’s list of Most Influential Media Men in Britain

While Boris Johnson, riding on the tails of London’s Olympic glory, has taken the top spot in GQ’s 100 Most Influential Men in Britain in its February issue the media figures include bloggers, newspaper owners and columnists. The top media figure is Daily Mail owner Johnathan Harmsworth with indications that he is taking a more hands on approach to the business following the appointment of Geordie Greig at the Mail on Sunday last year.

The Mail scores very well in the list with Harmsworth joined by Mail Online editor, Martin Clarke, and Daily Mail editor Paul Dacre.

Read more on Daily Mail boss tops GQ’s list of Most Influential Media Men in Britain…

The Sun Publishes ‘Hands Off’ Falkland Islands ad in Argentine newspaper

The Sun has responded to the move by Argentina yesterday to run an ad about the Falklands in British newspapers with an ad of its own.

On Thursday Argentine president Cristina Fernandez de Kirchner called on Prime Minister David Cameron to relinquish control of the Falklands in an ad in the Guardian and Independent. She called the UK a “colonial power” for its continued ownership of the Falkland Islands. Read more on The Sun Publishes ‘Hands Off’ Falkland Islands ad in Argentine newspaper…

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