In the wake of the school shootings in Newtown, Connecticut, New York City mayor, Mike Bloomberg, pulls no punches in his on going national gun law initiative. The campaign has launched a new ad featuring Roxanna Green whose 9-year-old daughter was shot and killed in the Tucson Arizona shootings in 2011.
Green lost her daughter in the same shooting that claimed five other lives and which nearly claimed the life of US Representative Gabrielle Giffords during a public meeting held in a supermarket parking lot.
Below you can also see a star studded recent spot from Mayors Against Illegal Guns Action Fund, which has racked up more than 6.5 million views on YouTube. The ad features Jamie Foxx, Beyonce, Sarah Silverman, Chris Rock, Steve Carell and Gwyneth Paltrow all asking people to “do something”.