Great work by The Guardian in getting Hugh Grant to star in its new tongue-in-cheek ad as part of its ‘Own the Weekend’ campaign as reported by Campaign yesterday. In the three-minute spot, which has launched online first, before heading naturally enough to cinema and the big screen, Grant tells us he is a “long time Guardian reader”. Maybe he is, but we also know that the star of ‘Notting Hill’ likes to sample the competition as well as you can see in this picture here.
Is that Grant carrying a rival newspaper? He must have The Guardian delivered. Grant has, of course, of late been very much in the news not for his film work, but for the Hacked Off campaign and its efforts to highlight phone hacking by national newspapers.
The new spot might not quite be in the same league as ‘Three Little Pigs’, but the ad, created by Bartle Bogle Hegarty, is well worth your time.
The spot also highlights the launch of Cook, the Guardian’s new 16-page food and drink supplement. Cook will come free with every Saturday Guardian and will also feature in the Guardian and Observer iPad edition and Guardian Kindle edition.
Picture via Kaya Burgess of The Times. Photo credit Bauer Griffin.