The FT celebrates 125 years with special cover
The Financial Times is going through some digital changes of late, and speculation continues about its future ownership, but none of that stops the paper celebrating its 125th anniversary today with a special cover. Today the paper has reproduced its original masthead in print and online along with a four-page pull-out section that reprints a selection of the best front pages and key moments in the FT’s history.
FT CEO John Ridding, said: “Since 1888, the FT has grown to become the world’s most authoritative source of global business and political news, providing a trusted guide to international affairs, and we are now read by more people than ever before.
“During our 125 year history, much has changed, especially with the digital disruption of recent years. But there are some crucial constants – the quality of our journalism and the innovation we have brought to bear in adapting to the changing demands of our readers and in creating a dynamic multi-channel business.”
125 years of the FT on Vine. vine.co/v/bvVVZ39TiTQ
— Gordon MacMillan (@GordonMacMillan) February 13, 2013
FT editor Lionel Barber said, “The Financial Times has been the gold standard in business and financial journalism for 125 years and we intend to do the same for the next 125.”
On 14 March the FT and Penguin will publish Lunch with the FT: 52 Classic Interviews in hardback and ebook format, edited by Barber. The book features a collection of memorable lunches with prominent personalities ranging from Angela Merkel and Jeff Bezos to Michael Caine and Sean ‘P. Diddy’ Combs, plus many more encounters selected from the iconic feature in FT Weekend.
To mark the occasion, the FT is offering a special anniversary deal of $125/£125/€125 for a one-year standard FT.com subscription, valid for new subscribers only and available to purchase on 13 February at ft.com/125.
A global marketing campaign will include a new print and online creative by adam&eveDDB. The campaign features an image of a rolled up Financial Times newspaper and includes the tagline, ‘Still guiding the way for global business’. The campaign will appear in selected print and digital titles as well as on digital outdoor screens in London.
Over the course of the year FT 125 and FT tablet app shaped hot air balloons will fly over global financial hubs and the FT’s headquarters in London will be lit pink to commemorate the milestone.
Online there is an anniversary hub, which includes a history timeline, gathering the FT’s anniversary content throughout the year. For more information about the FT’s 125th anniversary, including special features and photos, visit ft.com/125, follow #FT125 on Twitter or see its Tumblr page.