Starbucks still under pressure over its tax affairs has sparked fresh controversy with news that it is to cut paid lunch breaks, sick leave and maternity benefits for thousands of low paid British staff. The move suggests that staff at Starbucks could find themselves funding the US coffee giant’s new UK tax bill once agreed with HM Revenue & Customs.
At the weekend Starbucks said it was reassessing the amount of tax it pays in the UK, following major public backlash. It said it understood that it needed “to do more to maintain and further build public trust”. Read more »
ITV has issued a statement saying it has taken disciplinary action against staff on its morning magazine programme, This Morning, following an incident last week that saw former children’s TV presenter, Phillip Schofield, hand the Prime Minister a list of alleged paedophiles during a live interview.
The surprise moment left many shocked and was widely condemned as an ”outrageous stunt”.
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With the crisis surrounding the BBC showing no signs of abating this morning acting Director General Tim Davie, the former P&G and PepsiCo marketer, has walked out of an interview with Sky News. His speedy exit, as the cameras continued to roll, followed BBC Helen Boaden, the BBC’s director of news, and Stephen Mitchell, deputy head of news, stepping aside earlier this morning.
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This morning we gave you the new John Lewis Christmas ad. Many of you liked it, but others were disappointed saying it did not live up to 2011′s effort, which scored so many headlines and kind words. What is certainly true is that the John Lewis ad has become an advertising and media “event” giving the brand millions of pounds worth of free media.
Others were clearly ready and waiting to grab a slice of that John Lewis action. This unofficial spoof replaces John Lewis with erotic retail brand Ann Summers and puts a different, ahem, spin on the story. Read more »
In the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.
The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more »
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Dan Hodges at the Telegraph has noticed how Boris Johnson could well be Barack Obama’s new secret weapon.
A clip of the London Mayor appears in an new attack ad for the Obama campaign ahead of the third and final Presidential debate.
It features Johnson’s rebuttal to Mitt Romney over comments that London wasn’t ready to host the Olympics. Turns out we were more than ready. Read more »
Rupert Murdoch’s love for newspapers shows no signs of going away. The News Corporation chairman and chief executive is reported to be in talks to by the Los Angeles Times and the Chicago Tribune from Tribune Company, which is due to emerge from bankruptcy shortly.
A report in the La Times says News Corp executives have held preliminary talks with Tribune’s debt holders, which will become majority owners of the company after it exits bankruptcy. This could happen by year’s end.
Quoting News Corp executives and others familiar with the situation the paper said a deal is by no means certain and that other potential buyers have expressed interest. Read more »
We reported back in May that Brad Pitt was to be the new face of the iconic perfume brand Chanel No 5.
Today Chanel has debuted the TV ad which will be followed by print ads.
Pitt is reported to have picked up $7m for the deal which sees a man promote the iconic fragrance created by Coco Chanel 91 years ago. Read more »
Following last week’s violence by Islamic extremists over an online trailer mocking the Prophet Muhammad a French satirical magazine, Charlie Hebdo, has today published cartoons caricaturing the founder of Islam.
The provocative move has been justified by editor Stephane Charbonnier as ”not really fueling the fire,” but commenting on “the news in a satirical way”.
However, the offices of the magazine are being guarded by riot police and French embassies are on alert today around the world. Read more »
The Independent reports today on another twist in the News of the World phone hacking story as it reports that police have evidence that suggests a private detective agency carried out a burglary while working for the now defunct News International-owned tabloid.
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