Tag Archives: 2012 Presidential Race

Lessons for advertisers from the US election

Obama Ohio Field office MuralIn the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.

The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more on Lessons for advertisers from the US election…

Read more on Lessons for advertisers from the US election…