The day before President Barack Obama unveiled proposals for gun-control to ensure the safety of children in the US the NRA has released an ad on its website calling the president an elitist hypocrite. The ad focuses on the NRA proposal to put armed guards in US schools in the wake of the school shooting in Newtown Connecticut. Read more »
In the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.
The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more »
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Dan Hodges at the Telegraph has noticed how Boris Johnson could well be Barack Obama’s new secret weapon.
A clip of the London Mayor appears in an new attack ad for the Obama campaign ahead of the third and final Presidential debate.
It features Johnson’s rebuttal to Mitt Romney over comments that London wasn’t ready to host the Olympics. Turns out we were more than ready. Read more »
Newsweek looks to have a newsstand hit on its hands for its much criticised anti-Barack Obama cover story.
The issue, with the cover line ”Hit the Road, Barack”, was for a story by Harvard historian Niall Ferguson. The New York Times called the piece “unethical commentary”, others said editor in chief Tina Brown was simply trying to shock,”Slate called it “absurd”, while Andrew Sullivan writing on sister title The Daily Beast said it was “propaganda, not journalism“.
However, it turns out the cover may have also been a newsstand hit. Read more »
Fox News has aired a four minute ad on its Fox & Friends morning show attacking President Obama and passing it off as journalism. The ad attempts to take apart Barack Obama’s campaign message of hope and change whilst highlighting the perceived failures of his presidency.
What makes it so significant is that it is not a paid for ad put out by a supporter of Republican presidential candidate Mitt Romney, but an ad created by a Fox News producer, and therefore paid for News Corporation, who is praised by one of the on air presenters after the ad has run. Read more »
Chris Hughes, one of the co-founders of Facebook, has bought a majority stake in 98-year old US political magazine The New Republic, according to the New York Times.
Hughes, who was one of Mark Zuckerberg’s roommates, was reported to be interested in buying the left-of-centre magazine back in January as it hunted for investors. Read more »