In the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.
TagsAndy Coulson Barack Obama BBC Boris Johnson BSkyB Channel 4 Conservatives Daily Mail David Cameron Dixons Ed Miliband Evening Stanard Facebook Geordie Greig hacking Horsegate ITV James Murdoch Jeremy Hunt Ken Livingstone Labour Party Leveson Leveson Inquiry London 2012 Mitt Romney News Corporation News International News of the World Operation Elveden phone hacking Rebekah Brooks Rupert Murdoch Sheryl Sandberg Sir Martin Sorrell Star Wars The Guardian The News of the World The New York Times The Sun the telegraph The Times Trinity Mirror Unilever Volkswagen WPP Group
November 2014 M T W T F S S « May 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30