Tag Archives: London 2012

Obama team propel Boris Johnson to heart of campaign in new Romney attack ad

Dan Hodges at the Telegraph has noticed how Boris Johnson could well be Barack Obama’s new secret weapon.

A clip of the London Mayor appears in an new attack ad for the Obama campaign ahead of the third and final Presidential debate.

It features Johnson’s rebuttal to Mitt Romney over comments that London wasn’t ready to host the Olympics. Turns out we were more than ready. Read more on Obama team propel Boris Johnson to heart of campaign in new Romney attack ad…

Can the NHS be sold as an international brand?

The Guardian is reporting today that hospitals are to be encouraged by the government to sell their services abroad using the NHS brand to market themselves.

The idea would be that hospitals could pull in much needed cash by setting up clinics overseas using the NHS brand, which we recently saw celebrated as part of the London 2012 opening ceremony.

The approach mirrors that of BBC Worldwide, which generates cash  Read more on Can the NHS be sold as an international brand?…

NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage

NBC reports record figures for London2012 despite #NBCfail social media attacksDespite high levels of criticism over its coverage NBC’s Olympic’s have become the most-watched TV event in US history.

The success of its coverage matched that of the BBC which delivered the biggest national television event since current measuring systems began with 51.9m or 90% of the UK population watching at least 15 minutes of coverage.

NBC said that 219m people watched London 2012 Games with an average of 31 million viewers watching Sunday’s closing ceremony. Read more on NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage…

Latest jobs Jobs web feed