Tag Archives: NBC

NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage

NBC reports record figures for London2012 despite #NBCfail social media attacksDespite high levels of criticism over its coverage NBC’s Olympic’s have become the most-watched TV event in US history.

The success of its coverage matched that of the BBC which delivered the biggest national television event since current measuring systems began with 51.9m or 90% of the UK population watching at least 15 minutes of coverage.

NBC said that 219m people watched London 2012 Games with an average of 31 million viewers watching Sunday’s closing ceremony. Read more on NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage…

US court battle breaks out as TV networks sue over ad skipping technology

The New York Times reports on the court case involving the largest satellite broadcaster in the US, the Dish Network, and three TV networks over ad skipping technology that could cost commercial broadcasters millions of dollars in lost revenues.

The two parties have filed opposing lawsuits in a US court. CBS, Fox and the NBC networks are suing over technology called Auto Hop, which allows Dish Network subscribers to skip all the ads during most prime-time shows. Read more on US court battle breaks out as TV networks sue over ad skipping technology…

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