Despite high levels of criticism over its coverage NBC’s Olympic’s have become the most-watched TV event in US history.
The success of its coverage matched that of the BBC which delivered the biggest national television event since current measuring systems began with 51.9m or 90% of the UK population watching at least 15 minutes of coverage.
NBC said that 219m people watched London 2012 Games with an average of 31 million viewers watching Sunday’s closing ceremony. Read more on NBC London 2012 is most watched in US history as criticism mounts of zero Paralympic coverage…
Channel 4 debuted its trailer for the 2012 Paralympic Games last night, featuring some of the “Superhumans“ ready to compete, set to a thumping soundtrack ‘Harder Than You Think’ from Public Enemy.
The effect is to create “a high-octane mash up of sweaty bodies, unfathomable sporting skill, stumps, prosthetics and super slow mos”.
The ad also includes a controversial car crash and bomb scene to remind us how some of the athletes started their journeys to the Paralympics.
Director Tom Tagholm says he knew that in making the ad they had to make some noise, add some edge and grit and attitude. Read more on Channel 4 introduces the #Superhumans with its Paralympics ad…