Tag Archives: Presidential race 2012

Lessons for advertisers from the US election

Obama Ohio Field office MuralIn the Financial Times today a piece that has lessons for marketers. Taking a look at how despite the surge in traditional political advertising spend during the US election campaign, with billions of dollars spent, you can not simply outspend your rivals to win. This is particularly true when large numbers of people are not watching television for days at a time in any given week, which is why so much energy and time was put into multiple digital channels that have lessons of their own for the marketing industry.

The piece quotes research suggesting that rather than driving the message home blanket advertising is likely to have a negative effect. Read more on Lessons for advertisers from the US election…

Read more on Lessons for advertisers from the US election…

Fox News airs four minute Obama attack ad on its morning news show

Fox & Friends airs four minute attack ad on Barack ObamaFox News has aired a  four minute ad on its Fox & Friends morning show attacking President Obama and passing it off as journalism. The ad attempts to take apart Barack Obama’s campaign message of hope and change whilst highlighting the perceived failures of his presidency.

What makes it so significant is that it is not a paid for ad put out by a supporter of  Republican presidential candidate Mitt Romney, but an ad created by a Fox News producer, and therefore paid for News Corporation, who is praised by one of the on air presenters after the ad has run. Read more on Fox News airs four minute Obama attack ad on its morning news show…

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