Unilever in Germany has launched a campaign for its Du darfst slimming brand that has adopted the English slogan “Fuck the diet”.
The campaign features a TV ad, created by Ogilvy & Mather Dusseldorf, that uses the slogan, which also appears all over its website.
The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying, according to Campaign Asia-Pacific. Read more »
Unilever has said that 2012 will be a difficult year as growth in emerging markets, such as Brazil and India, slows and demand in Europe the North America remains flat.
The gloomy outlook sent shares in the consumer goods giant, which is behind brands such as Dove and Marmite, sharply down by more than 3%. Read more »
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